Planet feedback Assignment Essay Example | Topics and Well Written Essays - 500 words

Planet feedback Assignment - Essay Example For example, in the top five comments, the trending is associated with faulty products and customer value. Customers could actually forward these concerns to customer service department, especially that all of them are actually negative comments about the products and services Dell offered to its prospective and potential customers. In the case of some concerns about faulty products, based on the top five letters, a customer tries to bring the topic about defective product that is cheaply made and comment on expensive repair for it. As a result, the customer has come to decide buying another brand in the future. At the last part of the letter, the customer tries to recommend and address it to the company not to make their products so cheap and even to apply them better warranty. The customer also has a preconceived idea, those products that are cheap and with no better warranty must have come from China or made in there. This is a negative feedback on the part of Dell and remarkably needs serious response on the part of the management. The mentioned concern of this specific customer possibly threatens the kind of image Dell would create in the market. This would eventually try to make possible customer erosion or even loss of chance of purchase on Dell’s product offerings from those who are still searchi ng for the best brand. They are the ones most likely looking for the best brand feedback as they would want to maximize the value for their money. So this is actually the next concern of the other letter sent to Dell at Planetfeedback. Another customer expresses bad experience with Dell products. This customer seems to have high level of loyalty for Dell brands from the start. This customer used to patronize Dell’s offerings for four years, but not until having bad purchase with defective product. This fails the customer’s expectation, leaving the idea it is not worth to buy products from Dell again. The bottom line of this